Due to strict client confidentiality agreements, much of my AI-driven creative work at Industrial Color cannot be publicly shared. These projects blended traditional design tools with advanced AI workflows to enhance creativity, efficiency, and scalability across campaigns. Proficient in ChatGPT, DALL·E, MidJourney, Runway, Luma AI, and Veo3, I continually explore emerging technologies to expand my creative toolkit and deliver innovative solutions.
In collaboration with high-profile beauty brands, I developed workflows that transformed PDP product imagery into full-scale campaigns, generated realistic ingredient visuals for hard-to-source or challenging-to-shoot products, and produced AI-assisted video content for social media and advertising. This work included creating both still and motion assets, integrating AI-generated elements seamlessly into traditional post-production processes. The result was elevated, brand-aligned visuals delivered with greater speed and flexibility—demonstrating how the strategic fusion of AI and traditional design can redefine creative possibilities while maintaining premium execution.
INDUSTRIALCOLOR
AI/MOTION/GRAPHIC DESIGNER
EXPERIENCE SUMMARY
CHATGPT & DALL-E
MIDJOURNEY
VEO3 & RUWAY & LUMA
WEAVEY
CREATIVE VISION
For this collaboration, I was tasked with creating a 3D-rendered motocross course that balanced a dark, moody aesthetic with a high-fashion sensibility. The goal was to craft a visually striking backdrop that not only complemented the designated sand for the shoot but also served as a seamless extension of the creative direction. The design needed to be immersive and expansive, allowing for multiple angles and sections to be used without repetition, ensuring versatility for both video and photo content.
DESIGN CONSTRAINTS
The project required a meticulous approach to achieve hyper-realistic textures and lighting that would seamlessly integrate with the physical elements on set. Crafting a backdrop large enough to provide diverse perspectives posed a unique challenge, demanding precise attention to detail and an innovative use of 3D modeling tools. To streamline the process, I explored and self-taught a new software program, integrating AI tools to accelerate certain aspects of the rendering process while maintaining the highest level of quality and realism.
KEY INSIGHTS
This project was a transformative experience that highlighted the value of adaptability and continuous learning in the design process. Teaching myself new software and leveraging AI tools not only enhanced efficiency but also expanded my skill set, equipping me to tackle complex, large-scale visual projects with confidence. The resulting design successfully captured the desired mood and aesthetic, serving as a dynamic and versatile element of the shoot. This experience reinforced my passion for pushing creative boundaries and blending technology with artistry to deliver compelling visual solutions.
