Due to strict client confidentiality agreements, much of my AI-driven creative work at Industrial Color cannot be publicly shared. These projects blended traditional design tools with advanced AI workflows to enhance creativity, efficiency, and scalability across campaigns. Proficient in ChatGPT, DALL·E, MidJourney, Runway, Luma AI, and Veo3, I continually explore emerging technologies to expand my creative toolkit and deliver innovative solutions.
In collaboration with high-profile beauty brands, I developed workflows that transformed PDP product imagery into full-scale campaigns, generated realistic ingredient visuals for hard-to-source or challenging-to-shoot products, and produced AI-assisted video content for social media and advertising. This work included creating both still and motion assets, integrating AI-generated elements seamlessly into traditional post-production processes. The result was elevated, brand-aligned visuals delivered with greater speed and flexibility—demonstrating how the strategic fusion of AI and traditional design can redefine creative possibilities while maintaining premium execution.
INDUSTRIALCOLOR
AI/MOTION/GRAPHIC DESIGNER
EXPERIENCE SUMMARY
CHATGPT & DALL-E
MIDJOURNEY
VEO3 & RUWAY & LUMA
WEAVEY
CREATIVE VISION
At IndustrialColor, I worked at the intersection of creativity, technology, and strategy to develop high-end AI-driven visuals for global beauty brands. My goal was to push the boundaries of what AI could achieve in both still and motion formats — from realistic product integration to concept-driven campaign imagery. Each project required balancing the precision and polish expected in luxury creative with the flexibility and speed that AI workflows can provide. The vision was to deliver assets that not only met brand guidelines but elevated them, demonstrating how AI could be seamlessly integrated into a traditional production pipeline.
DESIGN CONSTRAINTS
The rapid evolution of AI tools meant that staying ahead required constant research, experimentation, and adaptation. I immersed myself in learning new AI platforms and regularly explored software updates to discover advanced features that could improve realism, efficiency, and creative scope. Building these workflows demanded deep understanding of both traditional design processes and emerging AI capabilities — from fine-tuning image generation models for product accuracy, to exploring AI-assisted motion and animation for social campaigns. In addition, I developed processes for combining AI-generated imagery with in-house retouching, color grading, and compositing to maintain Industrial Color’s premium aesthetic standards.
KEY INSIGHTS
This role reinforced the importance of adaptability and curiosity when working at the forefront of creative technology. By actively researching and testing new AI tools, I was able to design streamlined, repeatable workflows that maintained high visual quality while reducing turnaround times. I learned to evaluate which AI applications added true value to the production process and which required human refinement to meet brand expectations. Ultimately, these projects proved that AI, when integrated thoughtfully, can be a powerful creative partner — unlocking new possibilities for storytelling, efficiency, and scale without compromising artistry.
